The first time someone asked me to photograph them destroying their wedding dress, I thought they were joking. This was 2009, the concept was still fairly new in the US, and the idea of a bride deliberately wading into the ocean in a $3,000 gown seemed completely wild to me. But I said yes, we went to a beach in Maryland at sunset, she walked into the waves, and the photos were unlike anything I'd ever shot. Raw. Free. Joyful in a way that traditional bridal portraits never quite capture.
Since that session, I've done dozens of trash the dress shoots. I've photographed couples in the ocean, in swimming pools, in rainstorms, covered in paint, rolling in wildflower fields, and once in an abandoned warehouse in Baltimore. And here's what I've learned: the name "trash the dress" is terrible marketing. Most sessions don't actually trash anything. But the freedom that comes from not caring if the dress gets dirty produces images that are raw, emotional, and completely different from anything you'll get on the wedding day.
What "Trash the Dress" Actually Means
Let's clear up the biggest misconception right away: you don't have to destroy the dress. The vast majority of trash the dress sessions I've shot have ended with the dress getting wet, sandy, or muddy, all of which can be professionally cleaned. A few couples have intentionally ruined the dress with paint, but that's the exception. The concept is really about liberation from preciousness. On your wedding day, the dress is sacred. You can't sit on the ground. You can't walk through mud. You hover above every surface like the dress is made of glass. A trash the dress session flips that on its head. Sit in the ocean. Lie in the grass. Run through a field. Who cares? The photos from that freedom are extraordinary.
The concept originated in the mid-2000s, credited to photographer John Michael Cooper who published a series called "Trash the Dress" that went viral. The genre peaked in popularity around 2010-2015, dipped for a few years, and has come back strong recently under different names: "rock the frock," "fearless bride," "post-wedding session," and "day-after session." The rebranding has helped because honestly, "trash the dress" scared off a lot of couples who imagined their mothers fainting at the thought.
Whatever you call it, the core idea is the same: a dedicated photo session after the wedding, in a location and scenario that wouldn't be possible on the actual day. You have none of the time pressure. None of the crowd. None of the "be careful with the dress" anxiety. Just the couple, the photographer, and an environment that makes for stunning, unrestricted images.
Beach and Water Sessions
The beach is by far the most popular setting for trash the dress sessions, and there's a simple reason: the visual contrast between a formal wedding dress and raw ocean waves is immediately dramatic. Add golden hour backlighting, and you've got magazine-quality images without needing anything except the couple, the dress, and the sea.
My approach for beach sessions starts dry and gradually gets wet. Begin with the couple walking along the water's edge, waves barely touching the hem. Then they wade ankle-deep. Then knee-deep. Then, if they're feeling it, they go in up to the waist and the couple embraces while waves crash around them. This progression serves two purposes: it gives the couple time to get comfortable with the water, and it gives me a range of images from subtle to dramatic in the same session.
Camera settings for beach trash the dress: I'm shooting backlit, with the sun behind the couple and the ocean. My 85mm f/1.4 is the primary lens. f/2.8, ISO 200, shutter at 1/1000th or faster to handle the bright backlighting. I use a reflector (if I have an assistant) or a speedlight with a CTO gel at about 1/4 power to add warm fill to the couple's faces. Without fill, you get beautiful silhouettes but no facial detail. With fill, you get detail on the faces AND that gorgeous rim light from the sun. Both looks work, and I shoot some of each.
For the wave action moments, I switch to a faster shutter. 1/2000th to 1/4000th freezes individual water droplets in the air, and that frozen spray around a couple kissing in the surf is one of the all-time great shots in this genre. I've also experimented with slower shutters (1/15th) to blur the water into a misty wash around a standing couple, which creates a dreamy, otherworldly effect. Both are worth trying.
A warning about beaches: check the tide schedule. A session planned for low tide gives you wide, flat sandy areas to work with. High tide pushes you against the dunes and limits your options. Also scope the beach for seaweed, debris, and other unsightly elements that will show up in wide shots. And always, always be aware of wave patterns. I've been knocked over by a rogue wave while shooting. My camera survived because I held it above my head. The couple thought it was hilarious.
Underwater Trash the Dress Photography
Underwater trash the dress photos are among the most visually stunning images in wedding photography. A dress billowing in clear water, the couple suspended in blue, light filtering from above. When done well, these images look like they belong in a gallery. But this is specialized work that requires specific gear, safety precautions, and comfort from the couple.
The safest and most controlled option is a swimming pool. You get crystal-clear water, controlled depth (3-5 feet is ideal), no currents, and easy exit. The couple doesn't need to be strong swimmers. I use an underwater housing for my Sony A7IV, which runs about $2,000 for the housing alone. I shoot at f/4, ISO 800, and 1/250th, with an underwater strobe for fill. The pool's surface creates beautiful light patterns on the couple when the sun hits the water.
Open water sessions (ocean, cenotes, lakes) are dramatically beautiful but carry real risks. Currents can pull the couple, visibility varies, and a wedding dress becomes shockingly heavy when wet, which can restrict a swimmer's movement. For open water, I require the couple to be comfortable swimmers, I hire a safety diver to be in the water with us, and I scout the location beforehand for depth, visibility, and current. It's more work and more expense, but the images from a cenote in Mexico or a clear spring in Florida are on another level.
Here's a practical tip most people don't think about: have the couple practice submerging in the dress before the session. A bathtub works. The sensation of a heavy, wet dress pulling you down is genuinely disorienting if you've never felt it. Five minutes of practice at home prevents panic at the session. Also, keep the session short. Thirty to forty-five minutes in water, even a warm pool, leads to cold, fatigue, and waterlogged skin that doesn't photograph well (think wrinkled fingertips and goosebumps).
Paint, Powder, Mud, and Urban Sessions
Paint sessions are the most visually explosive option and the only type that's genuinely destructive to the dress. The couple throws colored paint at each other (think washable tempera or color-run powder), and the resulting images are a riot of color against white fabric. I position myself upwind and at a safe distance with a 70-200mm so the paint doesn't reach my gear. Settings: f/4, 1/1000th to freeze paint splashes in mid-air, ISO 400 in daylight. A dark, simple background makes the colors pop. A busy background competes with the paint and creates visual chaos.
Color powder (Holi powder) is a gorgeous alternative to wet paint. It creates ethereal clouds of color that look stunning backlit. The powder floats in the air much longer than paint splashes, giving you more time to capture the moment. Downsides: it gets everywhere, including lungs. Provide masks for the couple to wear between shots, and never do powder sessions in windy conditions where a passerby might inhale it. Also, color powder stains skin for 1-2 days, so warn the couple.
Mud sessions are less common but striking. Think rainy day in a muddy field, or a shallow creek bed. The contrast of pristine white lace caked in earth is viscerally powerful. These sessions work best with darker, moodier editing styles that lean into the rawness. Bright, airy editing makes mud look unappealing.
Urban and industrial settings don't involve getting dirty at all. An abandoned building, a graffiti wall, a parking garage at sunset, a set of railroad tracks (safely, and from a legal access point). The juxtaposition of a formal wedding dress in a gritty environment creates visual tension that's compelling. These sessions are the gentlest on the dress and the most accessible for couples who like the concept of a non-traditional portrait session but aren't ready to wade into the ocean. I'd argue that urban trash the dress sessions aren't really "trash the dress" at all. They're just creative post-wedding portraits in interesting locations. But the label attracts couples to the idea, so the name sticks.
Planning, Timing, and What to Wear
Scheduling is the first decision. I recommend 1-3 weeks after the wedding for most couples. They're still emotionally connected to the wedding experience, the dress hasn't been packed away yet, and if it's a seasonal outdoor session, the weather conditions will be similar to the wedding itself. Some couples prefer a milestone date: first anniversary, six-month mark, or even a birthday. Any of those work. The only timeline I'd advise against is the day after the wedding when everyone's exhausted, hungover, or both.
The dress question is more nuanced than people think. Using the actual wedding dress makes the images more emotionally significant because it IS the dress, with all the memories attached. But some couples can't stomach the risk, even for a gentle beach session. The compromise I suggest most often: use a thrift store or consignment dress for anything destructive (paint, mud), and the real dress for gentle sessions (beach, field, urban). You can find similar-style dresses on secondhand sites for $50-$200. It doesn't need to be identical. In photos, the viewer doesn't know (or care) whether it's the original.
Hair and makeup are worth considering. For beach and water sessions, have the couple start with polished hair and makeup, knowing it will gradually come undone. That progression from put-together to beautifully disheveled is part of the story. Waterproof mascara and setting spray are essentials. For paint sessions, skip elaborate hair and makeup entirely because it'll be covered within minutes.
Location scouting matters. I visit every trash the dress location at least once before the session, at the same time of day we'll be shooting. I'm checking light direction, tide (for beaches), foot traffic, safety hazards, and background clutter. A beautiful spot at noon can be a disaster at sunset if the sun sets behind a building and kills the light. I've also had sessions at "secluded" beaches that turned out to be packed with families on a Saturday afternoon, which made the couple self-conscious about wading into the ocean in a wedding dress.
Bring towels, a change of clothes, and a bag for the wet dress. This sounds obvious but I've had couples forget and then sit in their car on the drive home in a soaking wet gown. I keep a trunk bag with three beach towels, a tarp for the car seat, and a large trash bag for the dress. Practical isn't glamorous, but the session ends a lot better when everyone can dry off.
Why I Love This Genre (And Why Some Photographers Don't)
I'll put my cards on the table: I love trash the dress sessions. They're some of the most creatively fulfilling work I do. No guests watching. No timeline pressure. No family group shots. No uncle tapping my shoulder to ask when the photos will be done. It's just me, the couple, and a location, with total freedom to experiment.
The emotional quality is different too. On the wedding day, couples are performing. They're "on" all day for 150 people. At a trash the dress session, the performance is over. They're relaxed. They laugh more freely. They're physically connected in ways that the formality of a wedding day sometimes inhibits. The resulting photos feel intimate and unguarded in a way that's hard to replicate at the actual wedding.
That said, I understand why some photographers aren't fans. The practical challenges are real: saltwater corrodes gear, sand gets in everything, paint splatters on lenses, and there's always a safety element with water and unstable terrain. The sessions also don't fit every photographer's style. If you shoot clean, bright, classic bridal portraits, the messy, raw energy of a trash the dress session might not align with your brand. That's a valid reason to pass on it.
For photographers considering adding this to their services, I'd price it as a separate session: $300-$500 for a 1-hour shoot, $500-$800 for 2 hours with multiple setups. Include 30-50 edited images. Market it as a "post-wedding adventure session" rather than "trash the dress" if the name puts clients off. Show examples in your portfolio and watch the bookings come in. Couples who are drawn to this genre are usually adventurous, easy to work with, and wildly enthusiastic about the results.
If you're a couple on the fence, here's my pitch: you spent thousands of dollars and months of planning on a single day that flew by in a blur. A trash the dress session gives you one more chapter. A quieter, more personal chapter where the only agenda is making beautiful, fearless images together. The dress already served its purpose. Give it one more great moment before it goes in the preservation box. Or don't preserve it at all. Wear it into the ocean, hang it in your closet, and smile every time you see the saltwater stain on the hem.
Trash the Dress Photography FAQs
Do you actually have to destroy the dress in a trash the dress shoot?
No. Most trash the dress sessions don't actually ruin the dress. Beach, water, and outdoor sessions get the dress wet and dirty, but many dresses can be cleaned afterward.
The name is misleading. Most couples get the dress wet or dirty but don't intentionally destroy it. Beach sessions with waves and sand, walking through shallow water, lying in a field, and even rain sessions are all recoverable with professional cleaning. Paint and mud sessions will permanently alter the dress. Underwater pool sessions are surprisingly gentle on dresses. Discuss the couple's comfort level beforehand and plan accordingly.
When should I schedule a trash the dress session?
One to two weeks after the wedding, or on a milestone anniversary. The dress needs to be cleaned from the wedding first, and the couple needs time to decompress.
The sweet spot is 1-3 weeks after the wedding. The couple is still riding the emotional high, they've recovered from the honeymoon, and the season is usually the same as the wedding (important for beach and outdoor sessions). Some couples prefer to schedule it on their first anniversary as a celebration. Avoid the day after the wedding when everyone is exhausted, and don't wait more than a month or the excitement fades.
How much does a trash the dress session cost?
Typically $300 to $800 as an add-on session from your wedding photographer, including 1-2 hours of shooting and 30-50 edited images.
As an add-on from your existing wedding photographer: $300-$500 for a 1-hour beach or outdoor session, $500-$800 for a 2-hour session with location changes or specialized setups (underwater, paint). Standalone bookings from a different photographer typically run $400-$800. Underwater sessions requiring specialized housing gear may cost $700-$1,200. The session is shorter than a full wedding day, so the per-hour rate is usually higher but the total cost is modest.
What camera settings work best for beach trash the dress sessions?
Backlit at golden hour: f/2.8, ISO 200, 1/1000th to handle the bright backlighting. Use a reflector or fill flash to illuminate the couple from the front.
Beach sessions are all about backlighting during golden hour. Position the couple between you and the setting sun. Expose for the couple's faces, letting the sky blow out slightly for that dreamy high-key look, or expose for the sky and use fill flash on the couple for a more dramatic, saturated result. f/2.8 on an 85mm or 70-200mm at 200mm creates gorgeous compression with the ocean behind them. For wave action shots, bump shutter to 1/2000th to freeze water droplets.
Is underwater trash the dress photography safe?
Pool sessions with a certified diving photographer are very safe. Open water sessions carry real risks and should only happen with experienced guides and safety measures.
Pool sessions are the safest option: controlled depth, clear water, no currents. The couple doesn't need to know how to swim well since pool depths are manageable. Open water (ocean, cenotes, lakes) requires the couple to be comfortable swimmers, a safety diver present, and the photographer to have open water experience. Currents, visibility, and temperature are variables. Wedding dresses become very heavy when wet, which restricts movement. Never conduct underwater sessions without proper safety planning and personnel.
Should I use my actual wedding dress or buy a cheap alternative?
That depends on your attachment to the dress. Many couples buy a similar thrift store dress for $50-$200 specifically for the shoot, keeping the original preserved.
Using the actual wedding dress creates a stronger emotional connection in the images, but some couples can't bear to risk it. A common compromise is buying a similar-style dress from a thrift store, consignment shop, or online resale site for $50-$200. It doesn't need to be identical. Another option: use the real dress for gentle sessions (beach, field) and a thrift dress for destructive sessions (paint, mud). Some brides use the dress for the trash-the-dress shoot and then donate it afterward, feeling that one last beautiful use is better than decades in a box.
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